A Decade of Advocacy
Raising Colorectal
cancer awareness
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our mission
By 2030, colorectal cancer is projected to be the number 1 cancer killer for people age 20 to 49. At BeastRob, we believe every warrior deserves a tribe. We are a nonprofit dedicated to raising awareness, building community, and fueling the fight against Colorectal Cancer through movement, empowerment, and bold advocacy.
Our mission is to turn pain into power by hosting fun, fitness-forward events that uplift those impacted, educate the public, and inspire collective action.
Because behind every battle, there’s a beast.
About us
BeastRob was created to honor the ultimate BEAST, Robert N. Vinson.
Robert was the father of our co-founder, Andrea Williams, and a symbol of resilience and courage. Diagnosed with stage IV rectal cancer at just 49, he battled fiercely for months until his passing in November 2008. Despite the pain, the treatments, and the odds, he kept working, kept smiling, and, most importantly, never gave up hope.
At BeastRob, we channel his fighting spirit into action, raising awareness, pushing for prevention, and building a movement rooted in strength, education, and solidarity. Colorectal Cancer is one of the most preventable cancers, yet it remains one of the deadliest, especially in communities of color.
Routine screenings should begin at age 45, but if you have a family history or are African American, start earlier. Knowing the symptoms, talking about it openly, and getting screened can save lives.
We don’t just talk about prevention, we move with purpose, we show up for each other, and we turn every step, rep, or rally into a statement of strength.
community partners
Proud sponsors
Upcoming Events
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United in Blue Volunteer Day by Fight Colorectal Cancer
March 1, 2026
Kick off Colorectal Cancer Awareness Month in Washington, D.C. by volunteering at Fight CRC’s United in Blue installation on March 1!Be part of United in Blue! On March 1, join Fight CRC to launch Colorectal Cancer Awareness Month with a powerful flag installation on the National Mall. We will plant 27,400 blue flags—each representing a young life projected to be impacted by colorectal cancer in 2030 if we don’t act now.
We need your help. The BeastRob team will be volunteering for the Flag Installer role (2:00–4:00 PM). But there’s a role for everyone, from planting flags to greeting volunteers, staffing booths, or distributing resources.
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Call-on Congress by Fight Colorectal Cancer
March 2-3, 2026
Join hundreds of advocates and the BeastRob Team in Washington, D.C., to make your voice heard in Congress and drive change for colorectal cancer patients and families.Call-on Congress is Fight Colorectal Cancer’s (Fight CRC) signature advocacy event. Now in its 20th year, Call-on Congress was born from Fight CRC founder Nancy Roach’s vision and deeply held belief that advocacy has to be at the heart of what we do at Fight CRC, and that patients need to be at the table where policy decisions are being made.
BeastRob Merch
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Unisex Hoodie
From $33.50
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Unisex Soft T-Shirt
From $12.50
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Unisex Youth T-Shirt
From $11.50
Contact Us
Interested in helping raise colorectal cancer awareness? Fill out some info, we can’t wait to hear from you!
Once you submit your message, a member of the BeastRob team will get back to you within 2–3 business days. We're a small but mighty crew, and we appreciate your patience as we work to respond with care.